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1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:
(1)Creating value for customers in order to capture value from customers in return
(2)Customer engagement and today’s digital and social media
(3)Building and managing strong, value-creating brands
(4)Measuring and managing return on marketing
(5)Sustainable marketing around the globe
2.Encourage Students to Apply Concepts
Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.
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Marketing- An Introduction (GE) 13-e是本不錯的商業理財﹐寶貝終於到啦！慶祝！，買一買真的是太開心惹
指名好評
，它的評價很高，在網路上很夯，人氣蠻不錯！
好看的商業理財Marketing- An Introduction (GE) 13-e全書的內容大意
看完心情愉快, 正能量滿滿，總會覺得彷彿一伸出雙手便能擁抱全世界！
Marketing- An Introduction (GE) 13-e曾在博客來 網路書店造成搶購熱潮。
Marketing- An Introduction (GE) 13-e購買也很便利，誠意推薦給大家看喔!
作者： Gary Armstrong, Kotler Philip, Opresnik Marc Oliver
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2016/06/08
- 語言：英文
最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！
博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您
商品訊息功能:
指名好評
作者： Gary Armstrong, Kotler Philip, Opresnik Marc Oliver
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2016/06/08
- 語言：英文
1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:
(1)Creating value for customers in order to capture value from customers in return
(2)Customer engagement and today’s digital and social media
(3)Building and managing strong, value-creating brands
(4)Measuring and managing return on marketing
(5)Sustainable marketing around the globe
2.Encourage Students to Apply Concepts
Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.
?
Marketing- An Introduction (GE) 13-e
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Marketing- An Introduction (GE) 13-e
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